Monday, April 18, 2011
Sunday, April 17, 2011
Wednesday, April 13, 2011
Tuesday, April 12, 2011
Monday, April 11, 2011
Monday, March 28, 2011
Rank for Any Keyword You Like!
Hey all,
I thought i’d give you a little method i constantly use daily to get good rankings in different niches.
Step 1 –
Term: Dog Training Monthly Searches: 60,500 globally (exact match) Competition: Don’t Know, Don’t Care
Ok, so we’ll assume that I’m entering the dog training niche with a dog training blog. This keyword is a nice start and will get us a huge amount of traffic, blog subscribers and opt-ins if I can land a page one position.
Before we go any further I just want to say that you CAN rank for any term you want. No, it’s not dead easy. No you won’t do it over night. But you CAN do it if you are consistent with your efforts.
Let’s investigate the site already ranking #1.
Step 1: Go to Google.com and type in ‘Dog Training’ (without the quotes). Click on the first organic listing that shows up.
Step 2: What sort of site is it? It’s a blog, right? (Good news for us in this example)
Step 3: Go to Yahoo! Site Explorer. (Just Google it) Paste the domain name of the number one ranking site into the bar and hit ‘Explore URL’.
Guess what? We can now see every link pointing to the site. It has, at this time of writing, 1,851 back links.
What does this mean? It simply means we have to beat that number with either more links or higher quality links.
If we have our on-page SEO right combined with the off-page SEO (links) correct we’ll outrank it, period.
I don’t want to hear you grumbling about the sandbox, the site age, this excuse, that excuse. It’s BS. I’ve been doing this for too long. This is the
process I use to consult to large corporate companies that want to rank for ‘business loans’ ETC.
Now that we’ve investigated the competing site, we’ll now start by doing some on-page SEO for our dog training site to make sure it’s up to scratch.
Step 2 – On-Page SEO
There are some rules when it comes to on-page optimisation and you need to follow them if you want any chance of ranking for broad terms like we do in this example.
Rule 1 – The keyword MUST appear in the URL somewhere. For example: DogTrainingShack.com
DogTrainingTips.com
DogTrainingGuru.com
SimpleDogTraining.com
Of course, there’s a good chance these are gone already but you get the idea.
Rule 2 – The keyword MUST be in the title tag and meta description. I don’t care what people say about this ranking factor. Some people say it has no effect but I’ve tested it. I have a site that ranks purely based on title tag and meta description so there.
Rule 3 – The keyword MUST appear on as many header tags as you can and post titles.
Rule 4 – The keyword MUST appear in the first sentence of your content and in the last sentence. Sprinkle the keyword through the body text but don’t overdo it.
Rule 5 – The keyword MUST appear in the ALT TEXT of all images.
Rule 6 – The keyword MUST appear as anchor text linking to another page of your site at least once somewhere on your site.
Rule 7 – You MUST link out to an authority site (Wikipedia) to a page about your topic.
Additionally, if you’re using WordPress you can use WP Super Cache to increase the site loading speed, add a Privacy Policy to keep Google happy and Google XML sitemaps to give the bots a guided tour for additional oomph.
So that’s on-page catered for. Let’s make a start on getting these links.
Step 3 – Link Building
Just to recap, we want to beat our competition by literally stealing the sites links plus adding some of our own. We do this by looking through the list of back links on Yahoo! Site Explorer to see how many of those places we can put our link.
You know, places like other blogs, article directories, forums etc.
You won’t always be able to put your link on the same places as the competing site which is why you want to build your own, too.
My number one rule is to start off writing press releases and submitting them with keyword optimised anchor text linking back to your site.
Start by writing 10 press releases and submit them to free press release distribution sites.
prlog.org is a free press release site I recommend. Once you’ve started to submit press releases move forward by writing
articles and submitting them to multiple article directories.
Just because the site has 1,851 links, it doesn’t mean we have to write 1,851 pieces of content. In fact, the aim is to write as little as possible yet publish the articles to as many places as you can for maximum leverage.
.EDU and .GOV Back Links
These are the high quality links you’ll want to go after. Google loves sites like this because they are of high authority because they are used by schools, universities and government websites.
Seriously, 10 of these links are worth 100’s if not more of the low quality article directories. Get a handful of these bad boys on board and your site will shoot up the rankings.
Here’s how:
Go to Google and type in site:.edu “post a comment”
That’ll bring up .EDU blogs that you can leave a comment on which means one very high quality link for you! If you want to find .GOV sites just replace the .EDU part for .GOV – simples
Here’s just a few ways to build links to beat the competitor:
• Press Releases • Article Submissions • Blog Commenting (.EDU & .GOV) • Blog Commenting (Google “Your Niche +Blogs”) • Forum Signature Links (Google “Your Niche +Forums”) • Guest Posting on Blogs in your niche
Conclusion
So there you have it. Exactly how I rank for high competing keywords simply by investigating the competing site, finding out how many and what links are pointing to the site, then going after them by building higher volume and higher quality links.
Now I’m not saying this is an overnight strategy. Of course it’s not. It can take anywhere from a few months to 6 months+ of consistent link
building depending on the keyword but it works and the results are very much worth the wait.
The power of this is great. Heck, even if it takes you 6-12 months to rank for the broad term, you’ll be ranking for the smaller long-tail keyword in the meantime anyway!
I thought i’d give you a little method i constantly use daily to get good rankings in different niches.
Step 1 –
Term: Dog Training Monthly Searches: 60,500 globally (exact match) Competition: Don’t Know, Don’t Care
Ok, so we’ll assume that I’m entering the dog training niche with a dog training blog. This keyword is a nice start and will get us a huge amount of traffic, blog subscribers and opt-ins if I can land a page one position.
Before we go any further I just want to say that you CAN rank for any term you want. No, it’s not dead easy. No you won’t do it over night. But you CAN do it if you are consistent with your efforts.
Let’s investigate the site already ranking #1.
Step 1: Go to Google.com and type in ‘Dog Training’ (without the quotes). Click on the first organic listing that shows up.
Step 2: What sort of site is it? It’s a blog, right? (Good news for us in this example)
Step 3: Go to Yahoo! Site Explorer. (Just Google it) Paste the domain name of the number one ranking site into the bar and hit ‘Explore URL’.
Guess what? We can now see every link pointing to the site. It has, at this time of writing, 1,851 back links.
What does this mean? It simply means we have to beat that number with either more links or higher quality links.
If we have our on-page SEO right combined with the off-page SEO (links) correct we’ll outrank it, period.
I don’t want to hear you grumbling about the sandbox, the site age, this excuse, that excuse. It’s BS. I’ve been doing this for too long. This is the
process I use to consult to large corporate companies that want to rank for ‘business loans’ ETC.
Now that we’ve investigated the competing site, we’ll now start by doing some on-page SEO for our dog training site to make sure it’s up to scratch.
Step 2 – On-Page SEO
There are some rules when it comes to on-page optimisation and you need to follow them if you want any chance of ranking for broad terms like we do in this example.
Rule 1 – The keyword MUST appear in the URL somewhere. For example: DogTrainingShack.com
DogTrainingTips.com
DogTrainingGuru.com
SimpleDogTraining.com
Of course, there’s a good chance these are gone already but you get the idea.
Rule 2 – The keyword MUST be in the title tag and meta description. I don’t care what people say about this ranking factor. Some people say it has no effect but I’ve tested it. I have a site that ranks purely based on title tag and meta description so there.
Rule 3 – The keyword MUST appear on as many header tags as you can and post titles.
Rule 4 – The keyword MUST appear in the first sentence of your content and in the last sentence. Sprinkle the keyword through the body text but don’t overdo it.
Rule 5 – The keyword MUST appear in the ALT TEXT of all images.
Rule 6 – The keyword MUST appear as anchor text linking to another page of your site at least once somewhere on your site.
Rule 7 – You MUST link out to an authority site (Wikipedia) to a page about your topic.
Additionally, if you’re using WordPress you can use WP Super Cache to increase the site loading speed, add a Privacy Policy to keep Google happy and Google XML sitemaps to give the bots a guided tour for additional oomph.
So that’s on-page catered for. Let’s make a start on getting these links.
Step 3 – Link Building
Just to recap, we want to beat our competition by literally stealing the sites links plus adding some of our own. We do this by looking through the list of back links on Yahoo! Site Explorer to see how many of those places we can put our link.
You know, places like other blogs, article directories, forums etc.
You won’t always be able to put your link on the same places as the competing site which is why you want to build your own, too.
My number one rule is to start off writing press releases and submitting them with keyword optimised anchor text linking back to your site.
Start by writing 10 press releases and submit them to free press release distribution sites.
prlog.org is a free press release site I recommend. Once you’ve started to submit press releases move forward by writing
articles and submitting them to multiple article directories.
Just because the site has 1,851 links, it doesn’t mean we have to write 1,851 pieces of content. In fact, the aim is to write as little as possible yet publish the articles to as many places as you can for maximum leverage.
.EDU and .GOV Back Links
These are the high quality links you’ll want to go after. Google loves sites like this because they are of high authority because they are used by schools, universities and government websites.
Seriously, 10 of these links are worth 100’s if not more of the low quality article directories. Get a handful of these bad boys on board and your site will shoot up the rankings.
Here’s how:
Go to Google and type in site:.edu “post a comment”
That’ll bring up .EDU blogs that you can leave a comment on which means one very high quality link for you! If you want to find .GOV sites just replace the .EDU part for .GOV – simples
Here’s just a few ways to build links to beat the competitor:
• Press Releases • Article Submissions • Blog Commenting (.EDU & .GOV) • Blog Commenting (Google “Your Niche +Blogs”) • Forum Signature Links (Google “Your Niche +Forums”) • Guest Posting on Blogs in your niche
Conclusion
So there you have it. Exactly how I rank for high competing keywords simply by investigating the competing site, finding out how many and what links are pointing to the site, then going after them by building higher volume and higher quality links.
Now I’m not saying this is an overnight strategy. Of course it’s not. It can take anywhere from a few months to 6 months+ of consistent link
building depending on the keyword but it works and the results are very much worth the wait.
The power of this is great. Heck, even if it takes you 6-12 months to rank for the broad term, you’ll be ranking for the smaller long-tail keyword in the meantime anyway!
Subscribe to:
Posts (Atom)